MediaPost Publications Say What?! Bad Advice From Email Experts 05/24/2011

MediaPost Publications Say What?! Bad Advice From Email Experts 05/24/2011 The email marketing industry is blessed with an active community that shares advice and tips freely and is very welcoming to new practitioners. You can find tons of free information on blogs and social media sites -- but not all that information is up-to-date and completely accurate. Sometimes...

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MediaPost Publications Top Customer Data Tips 05/17/2011

MediaPost Publications Top Customer Data Tips 05/17/2011 Earlier this month at MediaPost's Email Insider Summit, a group of professionals gathered to discuss knowledge and insights on customer data. I thought this would be a good place to share the great information that came out of that roundtable. So here are the top-six customer data tips, straight from our peers: 1.  Partner...

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MediaPost Publications Why Unstructured Data Will Mean Something Tomorrow 05/09/2011

MediaPost Publications Why Unstructured Data Will Mean Something Tomorrow 05/09/2011 Whether or not you believe in social data, you should recognize the value of unstructured data and how it will transform our world of marketing. Starting with the simple, social networking emerges as the elusive, yet coveted viral component all marketers hope to bag. Message to one person...

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MediaPost Publications The Next Wave Affecting Email Design 04/26/2011

MediaPost Publications The Next Wave Affecting Email Design 04/26/2011 Email design is constantly changing, blown this way and that by the ever-evolving inbox environment and changes in consumer behavior. In past years, email design needed to adjust to images being blocked by default, the increasing use of preview panes, and the emergence of SWYN functionality, among...

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