MediaPost Publications Say What?! Bad Advice From Email Experts 05/24/2011

MediaPost Publications Say What?! Bad Advice From Email Experts 05/24/2011 The email marketing industry is blessed with an active community that shares advice and tips freely and is very welcoming to new practitioners. You can find tons of free information on blogs and social media sites -- but not all that information is up-to-date and completely accurate. Sometimes...

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MediaPost Publications Top Customer Data Tips 05/17/2011

MediaPost Publications Top Customer Data Tips 05/17/2011 Earlier this month at MediaPost's Email Insider Summit, a group of professionals gathered to discuss knowledge and insights on customer data. I thought this would be a good place to share the great information that came out of that roundtable. So here are the top-six customer data tips, straight from our peers: 1.  Partner...

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MediaPost Publications Why Unstructured Data Will Mean Something Tomorrow 05/09/2011

MediaPost Publications Why Unstructured Data Will Mean Something Tomorrow 05/09/2011 Whether or not you believe in social data, you should recognize the value of unstructured data and how it will transform our world of marketing. Starting with the simple, social networking emerges as the elusive, yet coveted viral component all marketers hope to bag. Message to one person...

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MediaPost Publications The Next Wave Affecting Email Design 04/26/2011

MediaPost Publications The Next Wave Affecting Email Design 04/26/2011 Email design is constantly changing, blown this way and that by the ever-evolving inbox environment and changes in consumer behavior. In past years, email design needed to adjust to images being blocked by default, the increasing use of preview panes, and the emergence of SWYN functionality, among...

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MediaPost Publications Measurement By Averages 04/25/2011

MediaPost Publications Measurement By Averages 04/25/2011 Three statisticians went hunting in the woods. Before long, one of them pointed to a plump pigeon in a tree, and the three of them stopped and took aim. The first fired, missing the bird by a couple of inches to the left. Immediately afterwards the second fired, but also missed, a couple of inches to the right....

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MediaPost Publications Email Decision-Making: Beyond Revenue Or Best Practices 04/21/2011

MediaPost Publications Email Decision-Making: Beyond Revenue Or Best Practices 04/21/2011 "Where should I put the unsubscribe link?" "Should I use a prechecked box to increase opt-ins?" "Should I send email to the addresses we collected via business cards gathered at trade shows three years ago?" Whenever someone asks questions like these about email marketing, the answer has seemingly been pretty easy: "It depends, so test it. When in doubt, follow the generally accepted best practice."  But, like everything else in the email world,...

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MediaPost Publications Four Things You Can Do Now About Privacy 04/18/2011

MediaPost Publications Four Things You Can Do Now About Privacy 04/18/2011 The specter of privacy legislation looms over our industry (and others). For a while now, we've anticipated it with a sense of dread otherwise reserved for the four horsemen of the apocalypse, under the assumption that any regulation attempted by Congress will likely be more harmful than helpful. That...

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MediaPost Publications Q: Email vs. Social? A: I'll Take Both 04/07/2011

MediaPost Publications Q: Email vs. Social? A: I'll Take Both 04/07/2011 What's more valuable, an email address in your database or a Facebook "Like?" Is it better to excel at email marketing or social-media marketing? Pick one: email or social media? Which would you rather have: a click on an email link or a Facebook Like? Questions like these, which target the role,...

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If Your Email Were A Novel

MediaPost Publications If Your Email Were A Novel 04/06/2011 Writers embarking on a new work do not just sit down at a keyboard and start pecking out the great American novel. Storytelling is a craft, and the act of actually writing a novel is usually preceded by months of researching, planning, sketching and vetting. And after the writing the editing begins, a task as...

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E-mail Marketing Definations

e-mail marketing Email Marketing - Definition of Email Marketing:  Email marketing is a process of soliciting business prospects via email. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email. Email Marketing Definition - Email Marketing The basic email marketing definition...

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Email marketing - Wikipedia, the free encyclopedia

Email marketing - Wikipedia, the free encyclopedia Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually...

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